From information overload
→ Guided clarity
Everything already exists. It just needs one entry point and one sequence.
Impact Lab, a concept for Kevin Jubbal
Reimagining Med School Insiders for the next generation of future doctors.
Kevin, Med School Insiders already has the authority: doctors, advisors, content, proof, and a real mission. We saw an opportunity to translate that authority into a clearer, more useful, more audience-specific experience for today's pre-med students, and the parents helping them get there.
See the directionCurrent state
The ecosystem is rich. The first-time visitor experience is overloaded.
Med School Insiders has built a deep ecosystem of support. But for a stressed applicant, depth can quickly feel like another layer of complexity. The opportunity is to turn everything you already have into one clear path.
Current state
heavy stock-medical hero
The #1 most trusted, most comprehensive, physician-founded admissions consulting company for every step of your journey
ClaimClaimClaimClaim
crowded navigation
HomeServicesAdvisingEditingInterview PrepTutoringCoursesBlogPodcastYouTubeAboutContactLogin
eight-tier package matrix
Bronze
Silver
Gold
Diamond
Master
Elite
Director
Founder Signature
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Too many choices, too much decoding required before a student can act.
Core opportunity
Three shifts that change how the whole thing feels.
From expert-first
→ Applicant-first
Lead with the student's situation, then introduce the depth of the team behind it.
From packages
→ Personal path
Students choose by recognising themselves, not by comparing tier names.
Two directions
Homepage hero concepts.
Before · live homepage hero today
- 1A generic stock photo stands in for real students.
- 2Generic promise headline, no personal proof or outcome
- 3Red “Get Started” button off the brand blue system
After · the two concepts below
Stock medical objects
Real students, real faces
Dark, clinical hero
Light, human, airy
Broad claim
Proof-led strategy
Red CTA
One blue/lime CTA system
Concept A · proof-led student strategy
medschoolinsiders.com · concept A
Get accepted with a strategy built around you.
Meet one of the million students we helped get accepted and excel.
+38%
acceptance-rate lift
“For the first time I knew what to do next.”
Applicant, cycle 2025
application roadmap
MCATEssaysSchoolsInterviews
Concept B · next generation / clarity
medschoolinsiders.com · concept B
Become the next generation of future doctors.
Applications are chaotic. Your path doesn’t have to be.
Service architecture
Students shouldn't need to decode the service architecture. They should recognise themselves.
before
- Bronzetier
- Silvertier
- Goldtier
- Diamondtier
- Mastertier
- Elitetier
- Directortier
- Founder Signaturetier
after
I need a clear plan
Direction, timeline, and priorities for the cycle ahead.
I need expert feedback
A physician's eyes on essays, story, and school list.
I need full application support
End-to-end guidance from first draft to interview day.
I want founder-level strategy
The deepest strategic partnership available.
From current to proposed
What exactly becomes what
Before · live page today
- 116 combinations from Bronze / Silver / Gold / Diamond × 4 Insider levels
- 2Four price columns compared side by side, feature line by feature line
- 3Footnotes and asterisks carry the real decision logic
After · proposed structure
16 tier combinations
4 need-based packages
“Choose Your Tier”
“Tell us what you need”
Feature-list comparison
One recommended path
Footnote-driven pricing
Plain-language scope
Same expertise, same depth of service, one decision instead of sixteen.
Pricing structure
Four clearer ways to choose support
From package tiers to student needs.
Pricing shown as simplified directional framing based on the current public package structure.
I need a clear plan
Starting at $2,800
Direction, timeline, and priorities for the cycle ahead.
- Ongoing advisor access through your planning phase
- Personalized MCAT, essay, and school-list roadmap
- Structured check-ins as you move through the cycle
- Direct messaging support
I need expert feedback
Starting at $4,300
A physician's eyes on essays, story, and school list.
- Everything in "Clear plan"
- Physician-reviewed essay feedback, multiple rounds
- School list refinement
- Interview readiness support
I need full application support
Starting at $6,300
End-to-end guidance from first draft to interview day.
- Everything in "Expert feedback"
- Advisor with you from first draft through submission
- Full interview preparation
- Ongoing check-ins across the entire cycle
I want founder-level strategy
Starting at $11,400+
The deepest strategic partnership available.
- Everything in "Full application support"
- Direct founder-level partnership
- Priority access, accelerated timeline
- Long-term, multi-cycle roadmap
Pathfinder
Find your path into medicine.
A calm, card-based pathfinder, one question at a time, no scores, no exam feeling. It ends with a direction and the support that fits it.
Instead of sending students into another maze of pages, turn complexity into a guided decision experience. Not every piece of information needs another page; some decisions are easier when they feel like a guided path.
Pathfinder · step 2 of 4
Do you prefer fast decisions or deep investigation?
Fast decisionsDeep investigationA bit of bothNot sure yet
swipe or tap to continue
- 1What kind of work gives you energy?
- 2Do you prefer fast decisions or deep investigation?
- 3Are you drawn to people, systems, procedures, or research?
- 4Where are you stuck right now: MCAT, essays, school list, interviews, or direction?
sample output
Your path may fit: Internal Medicine / Surgery / Psychiatry / Research-heavy track.
Recommended support: Strategy advising + application narrative review.
Illustrative output for concept purposes only.
This can power…
Specialty pathfinder
Helps students discover which medical specialty fits them, ties into your “Why I Didn't…” YouTube series.
AI tool matcher
Helps students choose the right Med School Insiders AI tool, Casper prep, Preview, Interview AI, and more.
Service recommender
Helps students identify what support they need: a clear plan, expert feedback, full application support, or founder-level strategy.
Application stage navigator
Helps students pinpoint exactly where they're stuck: MCAT, essays, school list, interviews, or direction.
Built-in organic engine
The “Why I Didn’t” series is already a specialty-choice funnel.
Your YouTube library already answers the exact question the Pathfinder asks: which specialty actually fits you, and why. Hundreds of thousands of views are landing on that decision moment with no next step. Adding one line to each description and end screen, saying “Not sure which path fits you? Take the 2-minute Pathfinder,” turns an existing content system into a compounding, zero-ad-spend lead source.
- Video → quiz → personalised path → matched service tier
- Every new episode adds permanent organic entry points
- Quiz answers reveal what content and services to build next
What this is built on
One question changes everything.
We didn't start with a redesign. We started with one question, the one that moves everything else:'If a stressed 19-year-old had 10 seconds on your homepage, would they know, instantly, this is for them?'
Kevin, we're not done thinking about Med School Insiders. This is just where we stopped.
We're curious what you actually want next: more applicants, more reach, a sharper story. Press the button and we'll reach out directly to set up a call.
Impact Lab, concept study